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Articles (480)

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1-10 of 480 results for strategic emphasis

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Select article: To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice

Retricted access

Research article

First published 2025-8

To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice

Girish Mallapragada, Raghu Bommaraju, Alok Kumar [...]

Journal of Marketing Research

Select article: Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

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Research article

First published 2017-7

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

Kyuhong Han, Vikas Mittal, Yan Zhang

Journal of Marketing

Select article: Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis

Open access

Research article

First published 2025

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis

Hang T. Nguyen, Brandon Z. Holle, Hieu V. Phan

Journal of Interactive Marketing

Select article: Value Creation following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment

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Research article

First published 2008-2

Value Creation following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment

Vanitha Swaminathan, Feisal Murshed, John Hulland

Journal of Marketing Research

Select article: Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

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Research article

First published 2003-1

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

Natalie Mizik, Robert Jacobson

Journal of Marketing

Select article: A Cost-Constrained Model of Strategic Service Quality Emphasis in Nursing Homes

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Research article

First published 1996-2

A Cost-Constrained Model of Strategic Service Quality Emphasis in Nursing Homes

M. A. Davis, K. G. Provan

Health Services Management Research

Select article: Who emphasizes and who blurs? Party strategies in multidimensional competition

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Research article

First published 2012-6

Who emphasizes and who blurs? Party strategies in multidimensional competition

Jan Rovny

European Union Politics

Select article: Formulating and Prioritizing CSR Strategies: A Marketing Strategy-Informed Approach

Open access

Research article

First published 2025-8

Formulating and Prioritizing CSR Strategies: A Marketing Strategy-Informed Approach

Hauke A. Wetzel, Maik Hammerschmidt, Isabell Lenz

Australasian Marketing Journal

Select article: Parties’ Issue Emphasis Strategies on Facebook

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Research article

First published 2020-2

Parties’ Issue Emphasis Strategies on Facebook

Wojciech Rafałowski

East European Politics and Societies

Select article: Strategic issue emphasis in parties’ election campaign statements

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Research article

First published 2021-5

Strategic issue emphasis in parties’ election campaign statements

Markus Baumann, Marc Debus, Martin Gross

Party Politics

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