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1-4 of 4 results for stratégie défensive

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Research article

First published 1999-3

Réactions en termes de marketing mix des pionniers aux nouvelles entrées dans différentes structures de jeu concurrentiel : Analyse théorique et illustration empirique

Ventakesh Shankar

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2014-1

Philippe Odou, Gaël Bonnin

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1990-12

Helen Zeitoun, Emmanuel Chéron

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2013-9

R. J. Derscheid, M. R. Ackermann

Veterinary Pathology