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1-10 of 393 results for standardization of marketing strategy

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Select article: The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

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Research article

First published 2019-6

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

Hannah Soobin Lee, David A. Griffith

Journal of International Marketing

Select article: Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

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Research article

First published 1993-10

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan

Journal of Marketing

Select article: Standardization of International Marketing Strategy: Some Research Hypotheses

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Research article

First published 1989-1

Standardization of International Marketing Strategy: Some Research Hypotheses

Subhash C. Jain

Journal of Marketing

Select article: International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets

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Research article

First published 2003-9

International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets

Henry F.L. Chung

Journal of International Marketing

Select article: Can You Standardize International Marketing Strategy?

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Research article

First published 1979-01

Can You Standardize International Marketing Strategy?

Saul Sands

Journal of the Academy of Marketing Science

Select article: Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance

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Research article

First published 2012-6

Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance

Peter Gabrielsson, Mika Gabrielsson, Tomi Seppälä

Journal of International Marketing

Select article: When Does International Marketing Standardization Matter to Firm Performance?

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Research article

First published 2009-12

When Does International Marketing Standardization Matter to Firm Performance?

Oliver Schilke, Martin Reimann, Jacquelyn S. Thomas

Journal of International Marketing

Select article: “Fitting Branch Locations,Performance Standards,and Marketing Strategies”: A Clarification

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Note

First published 1974-4

“Fitting Branch Locations,Performance Standards,and Marketing Strategies”: A Clarification

Mark I. Alpert, Jon F. Bibb

Journal of Marketing

Select article: Fitting Branch Locations,Performance Standards,and Marketing Strategies to Local Conditions

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Research article

First published 1974-1

Fitting Branch Locations,Performance Standards,and Marketing Strategies to Local Conditions

C. Joseph Clawson

Journal of Marketing

Select article: Global Standards and Emerging Markets: The Institutional-Investment Value Chain and the CalPERS Investment Strategy

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Research article

First published 2005-11

Global Standards and Emerging Markets: The Institutional-Investment Value Chain and the CalPERS Investment Strategy

Tessa Hebb, Dariusz Wójcik

Environment and Planning A: Economy and Space

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