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Fitting Branch Locations,Performance Standards,and Marketing Strategies to Local Conditions

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online January, 1974

Fitting Branch Locations,Performance Standards,and Marketing Strategies to Local Conditions

Volume 38, Issue 1

https://doi.org/10.1177/002224297403800103

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