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Articles (55)

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1-10 of 55 results for sports rivalry

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Select article: What Makes for the Best Rivalries in Individual Sports and how Can Marketers Capitalize on Them?

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Research article

First published 2017-12

What Makes for the Best Rivalries in Individual Sports and how Can Marketers Capitalize on Them?

Scott C. Ambrose, Nathan Schnitzlein

Sport Marketing Quarterly

Select article: The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport

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Research article

First published 2017-12

The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport

Lamar Reams, Terry Eddy

Sport Marketing Quarterly

Select article: Assessing the Intensity of Sports Rivalries Using Data From Secondary Market Transactions

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Research article

First published 2016-2

Assessing the Intensity of Sports Rivalries Using Data From Secondary Market Transactions

Ken Sanford, Frank Scott

Journal of Sports Economics

Select article: What is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports

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First published 2017-12

What is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports

B. David Tyler, Craig A. Morehead, Joe Cobbs [...]

Sport Marketing Quarterly

Select article: Clever or foolish? Playing with the rivalry in leveraging sports sponsorships of SMEs

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Research article

First published 2022-2

Clever or foolish? Playing with the rivalry in leveraging sports sponsorships of SMEs

Stefan Walzel, Gerhard Nowak

International Small Business Journal: Researching Entrepreneurship

Select article: Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity

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First published 2017-12

Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity

Joe Cobbs, Daniel Sparks, B. David Tyler

Sport Marketing Quarterly

Select article: Toward the post-Westernization of baseball? The national-regional-global nexus of Korean Major League Baseball fans during the 2006 World Baseball Classic

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Research article

First published 2016-9

Toward the post-Westernization of baseball? The national-regional-global nexus of Korean Major League Baseball fans during the 2006 World Baseball Classic

Younghan Cho

International Review for the Sociology of Sport

Select article: Understanding the Marketing Implications of Sport Rivalry: What we know and Where we are Headed

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Research article

First published 2017-12

Understanding the Marketing Implications of Sport Rivalry: What we know and Where we are Headed

Cody T. Havard, Vassilis Dalakas

Sport Marketing Quarterly

Select article: Rivalry and performance: A systematic review and meta-analysis

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First published 2022-8

Rivalry and performance: A systematic review and meta-analysis

Nir Milstein, Yarin Striet, Michal Lavidor [...]

Organizational Psychology Review

Select article: When outgroup negativity trumps ingroup positivity: Fans of the Boston Red Sox and New York Yankees place greater value on rival losses than own-team gains

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Research article

First published 2019-1

When outgroup negativity trumps ingroup positivity: Fans of the Boston Red Sox and New York Yankees place greater value on rival losses than own-team gains

Steven A. Lehr, Meghan L. Ferreira, Mahzarin R. Banaji

Group Processes & Intergroup Relations

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