When outgroup negativity trumps ingroup positivity: Fans of the Boston Red Sox and New York Yankees place greater value on rival losses than own-team gains

Abstract

Much research suggests that ingroup positivity is more central than outgroup negativity. We argue that this conclusion is incomplete as a description of the totality of intergroup emotions. In 4 studies, we use a novel measure of willingness to pay for intergroup gains and losses to examine the intergroup emotions of fans of the Boston Red Sox and New York Yankees. Results indicate that pleasure from a powerful rival’s losses can outstrip that from gains of one’s own group (Studies 1–2), and these patterns extend into domains not immediately relevant to the competition (Studies 3–4). A reversal in the competitive position of the two teams in the 2012–2013 season allowed us to examine whether fluctuations in competitive status moderated this pattern (Studies 3–4). Indeed, fans of the rival teams frequently valued outgroup losses more than ingroup gains, and this effect was particularly strong when one’s own team was behind in the rivalry.