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Articles (669)

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1-10 of 669 results for sport consumer

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Select article: Global sport and consumer culture: An introduction

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Research article

First published 2018-5

Global sport and consumer culture: An introduction

Richard Giulianotti, Dino Numerato

Journal of Consumer Culture

Select article: Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

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Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

Select article: Consuming Olympism: Consumer culture,sport star sponsorship and the commercialisation of the Olympics

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Research article

First published 2018-5

Consuming Olympism: Consumer culture,sport star sponsorship and the commercialisation of the Olympics

Barry Smart

Journal of Consumer Culture

Select article: New Day,New Game: Examining Consumer Needs in Daily Fantasy Sports

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Research article

First published 2022-12

New Day,New Game: Examining Consumer Needs in Daily Fantasy Sports

Jackson Sears, Philip Kang, Yong Jae Ko [...]

Sport Marketing Quarterly

Select article: Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

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Research article

First published 2023-3

Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

Yong Jae Ko, Dae Hee Kwak, Eric Wonseok Jang [...]

Sport Marketing Quarterly

Select article: Monopoly Versus Duopoly in Sports Broadcasting: Consumer Surplus Implications

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Research article

First published 2026

Monopoly Versus Duopoly in Sports Broadcasting: Consumer Surplus Implications

Paolo Roma, Tiziana D’Alfonso, Sabrina Auci

Journal of Sports Economics

Select article: Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

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Research article

First published 2021-9

Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

Yongjae Kim, Seungbum Lee, Younghan Lee

Sport Marketing Quarterly

Select article: Provincial Consumer Preferences and Fragmented Sport Governance: Demand for Professional Boxing in Germany

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Research article

First published 2018-2

Provincial Consumer Preferences and Fragmented Sport Governance: Demand for Professional Boxing in Germany

Henk Erik Meier, Mara Konjer, Stephan Stroth

International Journal of Sport Finance

Select article: Exploring the Motivations of Female Sports Spectators in Taiwan: Implications of Measuring the Motives of Female Consumers at Sporting Events

Open access

Research article

First published 2024-7

Exploring the Motivations of Female Sports Spectators in Taiwan: Implications of Measuring the Motives of Female Consumers at Sporting Events

Yu-Lin Lee, Fong-Jia Wang, I-Cheng Chen [...]

Sage Open

Select article: Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

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Research article

First published 2018-6

Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

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