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Open access

Research article

First published 2021-7

Living in a Material World: Sponsored Instagram Posts and the Role of Materialism,Hedonic Enjoyment,Perceived Trust,and Need to Belong

Eunjin (Anna) Kim, Heather Shoenberger, Yuan Sun

Social Media + Society

Retricted access

Research article

First published 2022-9

The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

Michael L. Naraine, Jordan T. Bakhsh, Liz Wanless

Sport Marketing Quarterly

Retricted access

Research article

First published 2019-9

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Christian Hughes, Vanitha Swaminathan, Gillian Brooks

Journal of Marketing

Retricted access

Research article

First published 2014-10

Context-based Strategies for Engaging Consumers with Public Reports about Health Care Providers

Dale Shaller, David E. Kanouse, Mark Schlesinger

Medical Care Research and Review

Open access

Research article

First published 2023-5

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

Simone Wies, Alexander Bleier, Alexander Edeling

Journal of Marketing

Retricted access

Research article

First published 2025-11

Signals for Success: The Intersection of Influencer Linguistic Personality,Content,and Follower Size

Susan Myers, Sandipan Sen, Holly A. Syrdal [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-12

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Mujde Yuksel, Andrew N. Smith, Robert S. Smith [...]

Journal of Marketing Education

Retricted access

Research article

First published 2022-12

Indulgent Consumption Signals Interpersonal Warmth

Qing Tang, Kuangjie Zhang, Xun (Irene) Huang

Journal of Marketing Research

Retricted access

Research article

First published 2024-3

Investigating the Effects of Narrative Advertising in a Real-Life Setting

Serdar Yıldız, Necip Serdar Sever

International Journal of Market Research

Search results

Living in a Material World: Sponsored Instagram Posts and the Role of Materialism,Hedonic Enjoyment,Perceived Trust,and Need to Belong

The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Context-based Strategies for Engaging Consumers with Public Reports about Health Care Providers

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

Signals for Success: The Intersection of Influencer Linguistic Personality,Content,and Follower Size

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Indulgent Consumption Signals Interpersonal Warmth

Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry

Investigating the Effects of Narrative Advertising in a Real-Life Setting