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Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Retricted access

Research article

First published 2023-8

Strategies for climate change communication through social media: Objectives,approach,and interaction

Bienvenido León, Michael Bourk, Wiebke Finkler [...]

Media International Australia

Retricted access

Research article

First published 2026

Leveraging Employees as Social Media Advocates: The Impacts of Social Media Communication Strategies on Employees’ Social Media Engagement

Yeunjae Lee, Xiao Ma, Tanzid Basunia [...]

International Journal of Business Communication

Retricted access

Research article

First published 2020-2

The Role of Social Media in Intrastakeholder Strategies to Influence Decision Making in a UK Infrastructure Megaproject: Crossrail 2

Sunila Lobo, Agha Farhan Abid

Project Management Journal

Retricted access

Research article

First published 2012-3

Strategic Communication and Social Media

Michael J. Meredith

Business and Professional Communication Quarterly

Retricted access

Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Open access

Research article

First published 2025-7

Adapting to Crisis: Social Media Behavior and Strategic Shifts of Chinese Cinema Chains During COVID-19

Hexiang Liu, Shuang Zheng

Sage Open

Retricted access

Research article

First published 2018-9

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Hongzhi Gao, Mary Tate, Hongxia Zhang [...]

Journal of International Marketing

Retricted access

Research article

First published 2019-1

Strategies for Auditory Display of Social Media

R. Michael Winters, Neel Joshi, Edward Cutrell [...]

Ergonomics in Design: The Quarterly of Human Factors Applications

Open access

Research article

First published 2025-4

Social Media Influencers as “Dirty Workers”: An Explorative Study on How They Use Strategies to Reduce the Moral Taint

Claudia Gerhards

Social Media + Society

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