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Articles (1450)

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1-10 of 1450 results for social media measurement

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Select article: Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement

Retricted access

Research article

First published 2024-9

Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement

Rebecca M. Achen, Ashley Stadler Blank

Sport Marketing Quarterly

Select article: Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis

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Research article

First published 2018-1

Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis

Michael Etter, Elanor Colleoni, Laura Illia [...]

Business & Society

Select article: Revising a measure of anti-oppressive social media literacy through the use of cognitive interviewing

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Research article

First published 2026

Revising a measure of anti-oppressive social media literacy through the use of cognitive interviewing

Sarah LF Burnham, Miriam R Arbeit

New Media & Society

Select article: Plurality in the Measurement of Social Media Use and Mental Health: An Exploratory Study Among Adolescents and Young Adults

Open access

Research article

First published 2021-7

Plurality in the Measurement of Social Media Use and Mental Health: An Exploratory Study Among Adolescents and Young Adults

Diamantis Petropoulos Petalas, Elly A. Konijn, Benjamin K. Johnson [...]

Social Media + Society

Select article: Populist ideas on social media: A dictionary-based measurement of populist communication

Open access

Research article

First published 2022-6

Populist ideas on social media: A dictionary-based measurement of populist communication

Johann Gründl

New Media & Society

Select article: Measuring the Degree of Corporate Social Media Use

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Research article

First published 2015-3

Measuring the Degree of Corporate Social Media Use

Thomas Aichner, Frank Jacob

International Journal of Market Research

Select article: A Measure of Social Media Marketing: Scale Development and Validation

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Research article

First published 2019-12

A Measure of Social Media Marketing: Scale Development and Validation

Mohammad Furqan Khan, Anisa Jan

Jindal Management Journal

Select article: Measuring Social and Political Identities in Social Media Self-Descriptions

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Research article

First published 2026

Measuring Social and Political Identities in Social Media Self-Descriptions

Clara Vandeweerdt, Gregory Eady, Frederik Hjorth [...]

Sociological Methods & Research

Select article: Using Social Media to Measure Conflict Dynamics

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Review article

First published 2011-12

Using Social Media to Measure Conflict Dynamics

Thomas Zeitzoff

Journal of Conflict Resolution

Select article: Revenge via social media and relationship contexts: Prevalence and measurement

Open access

Research article

First published 2021-12

Revenge via social media and relationship contexts: Prevalence and measurement

Mélanie Paulin, Susan D. Boon

Journal of Social and Personal Relationships

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