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Articles (35)

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1-10 of 35 results for social media influencer endorsement effect

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Select article: Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Retricted access

Research article

First published 2022-11

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Adrian Waltenrath, Christoph Brenner, Oliver Hinz

Journal of Interactive Marketing

Select article: Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

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Research article

First published 2024-4

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

Yang Cheng, Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen

International Journal of Business Communication

Select article: Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

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Research article

First published 2021-8

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Yang Cheng, Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke

Social Science Computer Review

Select article: Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

Select article: Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

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Research article

First published 2025

Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

Daisy Lee, Tai-Ming Wut, Calvin Wan

Tourism and Hospitality Research

Select article: Can ❤s Change Minds? Social Media Endorsements and Policy Preferences

Open access

Research article

First published 2023-4

Can ❤s Change Minds? Social Media Endorsements and Policy Preferences

Pierluigi Conzo, Laura K. Taylor, Juan S. Morales [...]

Social Media + Society

Select article: Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

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Research article

First published 2022-5

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Gerrit Sundermann, Juha Munnukka

Journal of Interactive Marketing

Select article: How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?

Open access

Research article

First published 2023-7

How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?

Thi Cam Tu Dinh, Mengqi Wang, Yoonjae Lee

Sage Open

Select article: Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism,Endorsed Brand,and Media Effects

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Research article

First published 2020-8

Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism,Endorsed Brand,and Media Effects

Bumsoo Park, Sanghyun Park, Andrew C. Billings

Communication & Sport

Select article: Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

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Research article

First published 2018-3

Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

Joe Phua, Seunga Venus Jin, Jung Min Hahm

Journal of Health Psychology

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