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Articles (499)

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1-10 of 499 results for social media content strategies

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Select article: Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Select article: Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter

Retricted access

Research article

First published 2025-7

Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter

Mikhail Lysyakov, P.K. Kannan, Siva Viswanathan [...]

Journal of Marketing

Select article: Predicting eWOM in a B2B International Trade Fair

Retricted access

Research article

First published 2025

Predicting eWOM in a B2B International Trade Fair

Skania Geldres-Weiss, Natalia Vila López, Inés Kuster-Boluda

Business and Professional Communication Quarterly

Select article: It’s ‘Gut Feeling’ Mostly: Online Hate,Uncivil Comments and Content Moderation in Australian Sports Media

Open access

Research article

First published 2024

It’s ‘Gut Feeling’ Mostly: Online Hate,Uncivil Comments and Content Moderation in Australian Sports Media

Merryn Sherwood

Communication & Sport

Select article: Message Content and Diversity as an Effective Nonprofit Fundraising Strategy on Social Media

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Research article

First published 2025-6

Message Content and Diversity as an Effective Nonprofit Fundraising Strategy on Social Media

Abhishek Bhati, Diarmuid McDonnell

Nonprofit and Voluntary Sector Quarterly

Select article: A social cognitive approach to traditional media content and social media use: Selfie-related behavior as competitive strategy

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Research article

First published 2019-2

A social cognitive approach to traditional media content and social media use: Selfie-related behavior as competitive strategy

Michael A Stefanone, Zhiying Yue, Zena Toh

New Media & Society

Select article: Resistant discourse strategies in social media in China’s epidemic prevention context

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Research article

First published 2025-3

Resistant discourse strategies in social media in China’s epidemic prevention context

Yang Li

Discourse & Society

Select article: Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

Retricted access

Research article

First published 2021-9

Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

Seobgyu Song, Seunghyun Brian Park, Kwangsoo Park

Journal of Smart Tourism

Select article: “Death and Love Amid the COVID-19 Pandemic”: Effects of Pathogen Threats on Online Dating and Social Distancing From Life-History Strategy Perspectives

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Research article

First published 2024-3

“Death and Love Amid the COVID-19 Pandemic”: Effects of Pathogen Threats on Online Dating and Social Distancing From Life-History Strategy Perspectives

Seunga Venus Jin, Ehri Ryu, Aziz Muqaddam

OMEGA - Journal of Death and Dying

Select article: Predicting and characterising persuasion strategies in misinformation content over social media based on the multi-label classification approach

Retricted access

Research article

First published 2025-12

Predicting and characterising persuasion strategies in misinformation content over social media based on the multi-label classification approach

Sijing Chen, Lu Xiao

Journal of Information Science

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