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Retricted access

Research article

First published 2022-6

Selling for the Social Good: A Commentary and Extension to Pedagogy Place

Shannon Cummins

Journal of Macromarketing

Open access

Research article

First published 2023-9

Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years

Liz Foote, Kathleen Kelly, Nancy R. Lee [...]

Social Marketing Quarterly

Retricted access

Research article

First published 2021-3

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

Retricted access

Research article

First published 2018-3

Social Marketing in the Caribbean

Livingston A. White

Social Marketing Quarterly

Free access

Research article

First published 2024-4

Digital Marketing and Analytics Education: A Systematic Review

Christine Ye, Yuna Kim, Yoon-Na Cho

Journal of Marketing Education

Retricted access

Research article

First published 2015-8

Exploring the Divides Among Students,Educators,and Practitioners in the Use of Digital Media as a Pedagogical Tool

Katherine Duffy, Jillian Ney

Journal of Marketing Education

Retricted access

Research article

First published 2002-06

Pedagogy and the Politics and Purposes of Higher Education

Melanie Walker

Arts and Humanities in Higher Education

Retricted access

Research article

First published 2025-3

A Transformative Orientation Model for Encouraging Responsible Marketing Actions

Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen [...]

Journal of Macromarketing

Open access

Research article

First published 2024-4

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Sally Laurie, Kathleen Mortimer, Matthew Holtz [...]

Journal of Marketing Education

Retricted access

Research article

First published 2024-8

Raising Marketing Students’ Awareness of Their Role in Achieving Sustainable Development Goals: An Arts-and-Crafts-Based Pedagogy

Eva Delacroix

Journal of Marketing Education

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