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Articles (399)

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1-10 of 399 results for social marketing drives

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Select article: Status Games: Market Driving through Social Influence in the U.S. Wine Industry

Retricted access

Research article

First published 2018-9

Status Games: Market Driving through Social Influence in the U.S. Wine Industry

Ashlee Humphreys, Gregory S. Carpenter

Journal of Marketing

Select article: “At Least I'M Not Drink-Driving”: Formative Research for a Social Marketing Campaign to Reduce Drug-Driving among Young Drivers

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Research article

First published 2011-2

“At Least I'M Not Drink-Driving”: Formative Research for a Social Marketing Campaign to Reduce Drug-Driving among Young Drivers

Lance R. Barrie, Sandra C. Jones, Elizabeth Wiese

Australasian Marketing Journal

Select article: The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

Open access

Research article

First published 2023-4

The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

Rand Al-Dmour, Ola H. Alkhatib, Hani Al-Dmour [...]

Sage Open

Select article: Driving Positive Change: A Review of Social Marketing Efforts in Oman

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Case report

First published 2025-12

Driving Positive Change: A Review of Social Marketing Efforts in Oman

Marwa Ali Al Hinai, Mary Brennan

Social Marketing Quarterly

Select article: The Effect of Social Marketing Communication on Safe Driving

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Research article

First published 2011-12

The Effect of Social Marketing Communication on Safe Driving

Dong-Jenn Yang, Jyue-Yu Lo, Wan-Chen Lin

Psychological Reports

Select article: Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

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Research article

First published 2021-9

Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

Murooj Yousef, Timo Dietrich, Geraldine Torrisi

Social Marketing Quarterly

Select article: When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content

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Research article

First published 2026-2

When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content

Ivy Chu Dang, Canice M.C. Kwan, Jayson S. Jia [...]

Journal of Marketing Research

Select article: Avant-Garde Market Driving

Open access

Research article

First published 2026

Avant-Garde Market Driving

Delphine Dion, Gregory Carpenter, Ashlee Humphreys

Journal of Marketing

Select article: Social Marketing: An Approach to Planned Social Change

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Research article

First published 1971-7

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman

Journal of Marketing

Select article: Integrating Metrics Across the Marketing Curriculum

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Research article

First published 2015-8

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

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