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1-10 of 141 results for social identity theory marketing

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Select article: Toward a theory of entry in moral markets: The role of social movements and organizational identity

Open access

Research article

First published 2020-2

Toward a theory of entry in moral markets: The role of social movements and organizational identity

Panayiotis (Panikos) Georgallis, Brandon Lee

Strategic Organization

Select article: Who do you think you Are? An Examination of how Systems Thinking Can Help Social Marketing Support New Identities and More Sustainable Living Patterns

Retricted access

Research article

First published 2010-8

Who do you think you Are? An Examination of how Systems Thinking Can Help Social Marketing Support New Identities and More Sustainable Living Patterns

Denise M. Conroy, Will Allen

Australasian Marketing Journal

Select article: Cut from the Same Cloth: An Examination of Attachment to College Football Coaches

Retricted access

Research article

First published 2022-3

Cut from the Same Cloth: An Examination of Attachment to College Football Coaches

Michael Mudrick, Janet Fink

Sport Marketing Quarterly

Select article: A Social Identity Perspective on the Legalization of Marijuana in the United States

Retricted access

Research article

First published 2018-6

A Social Identity Perspective on the Legalization of Marijuana in the United States

Stephanie Geiger-Oneto, Travis Simkins

Journal of Macromarketing

Select article: Young consumers’ cool gaze on luxury hotels: Comparative analysis using SEM and fsQCA

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Research article

First published 2026

Young consumers’ cool gaze on luxury hotels: Comparative analysis using SEM and fsQCA

Yue Yin, Xiaoxiao Fu, Yang Zhang [...]

Tourism and Hospitality Research

Select article: An Examination of Employees’ Response to Sponsorship: The Role of Team Identification

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Research article

First published 2018-6

An Examination of Employees’ Response to Sponsorship: The Role of Team Identification

Abdullah Demirel, Janet Fink, Steve McKelvey

Sport Marketing Quarterly

Select article: How the 2024 U.S. Presidential Debates Shaped Candidate Brand Associations

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Research article

First published 2025

How the 2024 U.S. Presidential Debates Shaped Candidate Brand Associations

Josh C. Bramlett, Benjamin R. Warner, Breck Gillespie

American Behavioral Scientist

Select article: Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

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Research article

First published 2010-11

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Son K. Lam, Michael Ahearne, Ye Hu [...]

Journal of Marketing

Select article: “A Friend With Weed Is a Friend Indeed”

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Research article

First published 2013-7

“A Friend With Weed Is a Friend Indeed”

Vendula Belackova, Christian Alexander Vaccaro

Journal of Drug Issues

Select article: Do Support Mechanisms Ensure a Smooth Labor Market Transition? A Cross-Cultural Qualitative Study on Vocational High School Graduates in Turkiye

Open access

Research article

First published 2025-10

Do Support Mechanisms Ensure a Smooth Labor Market Transition? A Cross-Cultural Qualitative Study on Vocational High School Graduates in Turkiye

Volkan Isik, Mustafa Caglar Ozdemir, Bunyamin Yasin Cakmak

Sage Open

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