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Articles (1670)

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1-10 of 1670 results for social endorsement

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Select article: Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Retricted access

Research article

First published 2019-3

Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Shuaa Aljasir

Journal of Creative Communications

Select article: Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

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Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

Select article: Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

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Research article

First published 2025

Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

Daisy Lee, Tai-Ming Wut, Calvin Wan

Tourism and Hospitality Research

Select article: From idea endorsement to idea implementation: A multilevel social network approach toward managerial voice implementation

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Research article

First published 2020-11

From idea endorsement to idea implementation: A multilevel social network approach toward managerial voice implementation

Wei He, Yi Han, Xiaofei Hu [...]

Human Relations

Select article: Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

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Research article

First published 2022-11

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Adrian Waltenrath, Christoph Brenner, Oliver Hinz

Journal of Interactive Marketing

Select article: I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

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Research article

First published 2022-2

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam [...]

Journal of Interactive Marketing

Select article: Online Social Endorsement and Covid-19 Vaccine Hesitancy in the United Kingdom

Open access

Research article

First published 2021-4

Online Social Endorsement and Covid-19 Vaccine Hesitancy in the United Kingdom

Andrew Chadwick, Johannes Kaiser, Cristian Vaccari [...]

Social Media + Society

Select article: An Online Experiment Evaluating the Effects of Social Endorsement Cues,Message Source,and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions

Open access

Research article

First published 2022-4

An Online Experiment Evaluating the Effects of Social Endorsement Cues,Message Source,and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions

Li Chen, Chuqing Dong, Yafei Zhang

Sage Open

Select article: Fact-checking misinformation on Chinese Social Media: Impact of corrections,awareness prompts,and legal warnings on endorsement

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Research article

First published 2025

Fact-checking misinformation on Chinese Social Media: Impact of corrections,awareness prompts,and legal warnings on endorsement

Jiaojiao Ji, Xingling Qin, Christopher Calabrese

New Media & Society

Select article: Be like Mike: The Role of Social Identification in Athlete Endorsements

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Research article

First published 2017-9

Be like Mike: The Role of Social Identification in Athlete Endorsements

Brad D. Carlson, D. Todd Donavan

Sport Marketing Quarterly

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