Sage Journals: Discover world-class research

Retricted access

Research article

First published 2020-6

Experimentally Induced Single and Repeated Personal Name Confusions: The Impact of Phonological and Semantic Similarity

Manuel Dupont

Psychological Reports

Retricted access

Research article

First published 2020-08-31

Combination of similarity measures based on symbolic regression for confusing drug names identification

Eder Vázquez Vázquez, Yulia Ledeneva, René Arnulfo García-Hernández

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 1975-8

Memory Confusions and Memory Codes: A Simulation of the Acoustic Similarity Effect

David Legge, Zofia M. Kaminska

Quarterly Journal of Experimental Psychology

Retricted access

Research article

First published 2002-8

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurrent Repetition

Sharmistha Law

Journal of Marketing Research

Open access

Research article

First published 2024-3

Consumer Confusion on Cognitive Dissonance: A Conceptual Framework

Saranya P., Joji Alex N.

NMIMS Management Review

Retricted access

Research article

First published 2000-9

The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

Daniel J. Howard, Roger A. Kerin, Charles Gengler

Journal of Public Policy & Marketing

Retricted access

Research article

First published 1986

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2020-08-31

An orthographic and phonetic knowledge-based measure for confused drug names

Christian Eduardo Millán-Hernández, René Arnulfo García-Hernández, Yulia Ledeneva [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2026-1

Clearing Up Confusion: The effect of outlier similarity on IPO underpricing

Paul Gouvard, Rodolphe Durand

Organization Studies

Retricted access

Research article

First published 1991-12

A Ranking of The Top 75 Misused Similar Words That Business Communication Students Confuse Most Often

Paula Williams, Jolene D. Scriven, Stan Wayne

Business and Professional Communication Quarterly

Search results