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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Open access

Research article

First published 2022-10

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

Dongmei Li, Ung T’chiang Chow, Cecilia Yin Mei Cheong

Sage Open

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Research article

First published 2019-12

Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China

Liu Liu, Huan Chen

Global Media and China

Free access

Research article

First published 2024-2

‘Traffic rewards’,‘algorithmic visibility’,and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages

Yang Huang, WeiMing Ye

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2020-11

The Use of Short,Supplemental Content Videos in the Ad/PR Classroom

John Murphy, Lindsay Bouchacourt

Journal of Advertising Education

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Research article

First published 2024-11

When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention

Nan Su, Shuo Feng, Lei Wang [...]

International Journal of Market Research

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Research article

First published 2025

Hegemonic Masculinity in the Making: Gendered Representation and Interaction on the Chinese Short Video Platform

Andy Lihua Chen

Men and Masculinities

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Research article

First published 2025

How different destination brand personalities choose the right tourism short video ads?

Shu-Ning Zhang, Ai-Jing Zeng, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Open access

Research article

First published 2013-4

What Do Women's Advertised Mate Preferences Reveal? An Analysis of Video Dating Profiles

Cari D. Goetz

Evolutionary Psychology

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Research article

First published 2004

Impact of Video Advertising on Driver Fixation Patterns

Alison Smiley, Thomas Smahel, Moshe Eizenman

Transportation Research Record: Journal of the Transportation Research Board

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