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Articles (572)

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1-10 of 572 results for selling strategy

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Select article: Optimal Bundling Strategy for a Retail Platform Under Agency Selling

Retricted access

Research article

First published 2021-07

Optimal Bundling Strategy for a Retail Platform Under Agency Selling

Xiaolong Guo, Shengming Zheng, Yugang Yu [...]

Production and Operations Management

Select article: Advance Selling to Strategic Consumers: Preorder Contingent Production Strategy with Advance Selling Target

Retricted access

Research article

First published 2018-07

Advance Selling to Strategic Consumers: Preorder Contingent Production Strategy with Advance Selling Target

Mike Mingcheng Wei, Fuqiang Zhang

Production and Operations Management

Select article: Application of Operations Research to Personal Selling Strategy

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Research article

First published 1968-1

Application of Operations Research to Personal Selling Strategy

David B. Montgomery, Frederick E. Webster

Journal of Marketing

Select article: Advance-selling strategies under platform competition

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Research article

First published 2025-11

Advance-selling strategies under platform competition

Zhi-jian Zhang, Chao-hao Li, Guang-quan Li [...]

Australian Journal of Management

Select article: Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers

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Research article

First published 2001-07

Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers

Judy A. Wagner, Noreen M. Klein, Janet E. Keith

Journal of the Academy of Marketing Science

Select article: Alternative Strategies for Selling Land to the Highest Bidder

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Research article

First published 1988-6

Alternative Strategies for Selling Land to the Highest Bidder

P A Rogerson

Environment and Planning A: Economy and Space

Select article: Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

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Research article

First published 2022-09

Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

Ran Pan, Juan Feng, Zhenling Zhao

Production and Operations Management

Select article: Probabilistic selling in vertically differentiated markets: The role of substitution

Open access

Research article

First published 2022-11

Probabilistic selling in vertically differentiated markets: The role of substitution

Ying He, Huaxia Rui

Production and Operations Management

Select article: Book Review: Strategy in Selling

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Book review

First published 1948-10

Book Review: Strategy in Selling

S. G. Wennberg

Journal of Marketing

Select article: Book Review: Successful Selling Strategies

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Book review

First published 1958-7

Book Review: Successful Selling Strategies

W. R. Bennett

Journal of Marketing

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