Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2018

Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling

Tim Norvell, Piyush Kumar, Sunil Contractor

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published December, 2020

Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova

Journal of Marketing Education

Restricted accessResearch articleFirst published July, 2023

Molly R. Burchett, Brian Murtha, Ajay K. Kohli

Journal of Marketing

Restricted accessResearch articleFirst published January, 2011

Ashutosh Prasad, Kathryn E. Stecke, Xuying Zhao

Production and Operations Management

Restricted accessResearch articleFirst published June, 2010

Shintaro Okazaki, Barbara Mueller, Charles R. Taylor

Journal of International Marketing

Restricted accessResearch articleFirst published April, 2023

Krista J. Li, Xi Li

Journal of Marketing Research

Open accessResearch articleFirst published November, 2025

Tim Kalwey, Manfred Krafft, Yeji Lim [...]

Journal of Marketing

Open accessResearch articleFirst published November, 2022

Ying He, Huaxia Rui

Production and Operations Management

Restricted accessResearch articleFirst published September, 2019

Amy E. Randel, Kimberly S. Jaussi, Anne Wu

The Journal of Applied Behavioral Science

Restricted accessResearch articleFirst published May, 2014

Christian Schmitz, You-Cheong Lee, Gary L. Lilien

Journal of Marketing