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Articles (31)

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1-10 of 31 results for self-image congruence

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Select article: Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

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First published 1997-06

Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

M. Joseph Sirgy, Dhruv Grewal, Tamara F. Mangleburg [...]

Journal of the Academy of Marketing Science

Select article: Congruence Relationships between Self Images and Product Brands

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Research article

First published 1969-2

Congruence Relationships between Self Images and Product Brands

Ira J. Dolich

Journal of Marketing Research

Select article: The Relationship Between Teacher Non-Verbal Communication and Student Behavior: A Cross-National Perspective

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Research article

First published 2021-10

The Relationship Between Teacher Non-Verbal Communication and Student Behavior: A Cross-National Perspective

Maja Šerić

Journal of Communication Inquiry

Select article: Brand Personality and Self Congruence in Laptop Computers

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Research article

First published 2015-6

Brand Personality and Self Congruence in Laptop Computers

Mansi R. Rathod, Naresh K. Patel, Akash S. Koul

Jindal Management Journal

Select article: Understanding Sport Product Collaborations Through the Lens of Limited Editions

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Research article

First published 2026

Understanding Sport Product Collaborations Through the Lens of Limited Editions

Yoon Heo, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

Select article: Image Congruence and the Treatment of Difference Scores in Organizational Choice Research

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Research article

First published 1982-02

Image Congruence and the Treatment of Difference Scores in Organizational Choice Research

Thomas L. Keon, Janina C. Latack, John P. Wanous

Human Relations

Select article: Image Congruence and the Adoption of Service Innovations

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Research article

First published 2005-05

Image Congruence and the Adoption of Service Innovations

Mirella Kleijnen, Ko de Ruyter, Tor W. Andreassen

Journal of Service Research

Select article: Using Brand Personality to Differentiate Regional Tourism Destinations

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Research article

First published 2007-08

Using Brand Personality to Differentiate Regional Tourism Destinations

Laurie Murphy, Gianna Moscardo, Pierre Benckendorff

Journal of Travel Research

Select article: Identifying the Role of Self-Congruence on Shopping Behavior in the Context of U.S. Shopping Malls

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Research article

First published 2012-4

Identifying the Role of Self-Congruence on Shopping Behavior in the Context of U.S. Shopping Malls

Sejin Ha, Hyunjoo Im

Clothing and Textiles Research Journal

Select article: Destination Personality: Scale Development And Validation

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Research article

First published 2018-1

Destination Personality: Scale Development And Validation

Vikas Kumar, Jogendra K. Nayak

Journal of Hospitality & Tourism Research

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