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Articles (28)

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1-10 of 28 results for search spillover

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Select article: From Generic to Branded: A Model of Spillover in Paid Search Advertising

Retricted access

Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

Select article: Digital Economy and Regional Tourism Development: The Mediating Role of Information Search from a Spatial Spillover Perspective

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Research article

First published 2025-8

Digital Economy and Regional Tourism Development: The Mediating Role of Information Search from a Spatial Spillover Perspective

Zhen Liu, Yong Yang, Yoo Ri Kim [...]

Journal of Hospitality & Tourism Research

Select article: Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

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Research article

First published 2026-3

Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

Jia Liu, Shawndra Hill, David Rothschild

Journal of Marketing

Select article: Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior

Open access

Research article

First published 2026-1

Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior

Xing Fang, SunAh Kim, Pradeep K. Chintagunta

Journal of Marketing

Select article: Targeted Promotions on an E-Book Platform: Crowding Out,Heterogeneity,and Opportunity Costs

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Research article

First published 2019-4

Targeted Promotions on an E-Book Platform: Crowding Out,Heterogeneity,and Opportunity Costs

Nathan Fong, Yuchi Zhang, Xueming Luo [...]

Journal of Marketing Research

Select article: Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

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Research article

First published 2016-8

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Navdeep S. Sahni

Journal of Marketing Research

Select article: The Path‐Dependent Nature of R&D Search: Implications for (and from) Competition

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Research article

First published 2014-08

The Path‐Dependent Nature of R&D Search: Implications for (and from) Competition

Nektarios Oraiopoulos, Stylianos Kavadias

Production and Operations Management

Select article: Dynamic Impacts of Economic Policy Uncertainty on Australian Stock Market: An Intercontinental Evidence

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Research article

First published 2022-3

Dynamic Impacts of Economic Policy Uncertainty on Australian Stock Market: An Intercontinental Evidence

Ranajit Kumar Bairagi

Journal of Emerging Market Finance

Select article: Optimal placement of actuators for active vibration control using a novel adaptive cuckoo search

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Research article

First published 2017-10

Optimal placement of actuators for active vibration control using a novel adaptive cuckoo search

Bo Yang, Jun Miao, Zichen Fan [...]

Proceedings of the Institution of Mechanical Engineers,Part I: Journal of Systems and Control Engineering

Select article: The role of tourism in European regions’ economic recovery: A spatial perspective

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Research article

First published 2024-12

The role of tourism in European regions’ economic recovery: A spatial perspective

Rita De Siano, Rosaria Rita Canale

Tourism Economics

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