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Articles (45)

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1-10 of 45 results for reputational equity

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Select article: Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Retricted access

Research article

First published 2018-12

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

Select article: How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Open access

Research article

First published 2020

How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Asif Mahmood, Jamshed Bashir

International Journal of Engineering Business Management

Select article: Modeling buyer-based brand equity in industrial settings

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Research article

First published 2014-12

Modeling buyer-based brand equity in industrial settings

Maud Dampérat, Alexandra Lewicki, Alain Jolibert

Recherche et Applications en Marketing (English Edition)

Select article: Confronting the Nursing Profession’s Workforce Challenges: Embracing Iceberg Demographics

Free access

Review article

First published 2024-2

Confronting the Nursing Profession’s Workforce Challenges: Embracing Iceberg Demographics

James H. Johnson, G. Rumay Alexander

Creative Nursing

Select article: Examining the Link Between Diversity and Firm Performance

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Research article

First published 2007-10

Examining the Link Between Diversity and Firm Performance

Quinetta M. Roberson, Hyeon Jeong Park

Group & Organization Management

Select article: The role of company reputation in business simulations

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Research article

First published 2005-06

The role of company reputation in business simulations

Hugh M. Cannon, Manfred Schwaiger

Simulation & Gaming

Select article: Re-examining Reputation–Performance Liaison in Indian Context

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Research article

First published 2018-7

Re-examining Reputation–Performance Liaison in Indian Context

Amanpreet Kaur, Balwinder Singh

Business Perspectives and Research

Select article: Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model

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Other

First published 2003-03

Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model

Joël Van Durme, Roderick J. Brodie, David Redmore

Marketing Theory

Select article: Are Syndicates the Killer App of Equity Crowdfunding?

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Research article

First published 2016-2

Are Syndicates the Killer App of Equity Crowdfunding?

Ajay Agrawal, Christian Catalini, Avi Goldfarb

California Management Review

Select article: Do Prestigious Underwriters Shape the Performance of SME IPOs in India?

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Research article

First published 2024-6

Do Prestigious Underwriters Shape the Performance of SME IPOs in India?

Nischay Arora, Balwinder Singh

Global Business Review

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