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1-7 of 7 results for relative brand identification

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Open access

Research article

First published 2024

Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users

Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal [...]

Global Business Review

Retricted access

Research article

First published 2010-11

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Son K. Lam, Michael Ahearne, Ye Hu [...]

Journal of Marketing

Retricted access

Research article

First published 2010-6

Affinity and Affiliation: The Dual-Carriage Way to Team Identification

Mark P. Pritchard, Jeffrey Stinson, Elizabeth Patton

Sport Marketing Quarterly

Open access

Research article

First published 2020-10

One size does not fit all: How construal fit determines the effectiveness of organizational brand communication

Dennis Herhausen, Sven Henkel, Petra Kipfelsberger

BRQ Business Research Quarterly

Retricted access

Research article

First published 2021-08-11

Two-parameter KNN algorithm and its application in recognition of brand rice

Siyu Zhu, Chongnan He, Mingjuan Song [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2010-12

Person-Organisation Fit and its Impact on Organisational Citizenship Behaviour as Related to Social Performance

Eitan Yaniv, Orna Steiner Lavi, Gila Siti

Journal of General Management

Retricted access

Research article

First published 2023-11

A study of the early life of gasoline particulate filters: Reactive and dissipative acoustic effects

Antonio J Torregrosa, Joaquín de la Morena, Enrique Sanchis [...]

Proceedings of the Institution of Mechanical Engineers,Part D: Journal of Automobile Engineering