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Articles (1509)

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1-10 of 1509 results for relationship marketing/management

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Select article: Customer Relationship Management and Marketing Effectiveness

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Research article

First published 2018-12

Customer Relationship Management and Marketing Effectiveness

Andy Fred Wali

Paradigm: A Management Research Journal

Select article: Hollywood movies and China: Analysis of Hollywood globalization and relationship management in China’s cinema market

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Research article

First published 2018-9

Hollywood movies and China: Analysis of Hollywood globalization and relationship management in China’s cinema market

Xu Song

Global Media and China

Select article: Managing Marketing Relationships

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Research article

First published 2000-08

Managing Marketing Relationships

Chekitan S. Dev, James R. Brown, Dong-Jin Lee

Cornell Hospitality Quarterly

Select article: A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

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Research article

First published 2011-4

A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

Ashish Gupta

Asia-Pacific Journal of Management Research and Innovation

Select article: Role of Relationship Management and Value Co-Creation in Social Marketing

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Other

First published 2009-12

Role of Relationship Management and Value Co-Creation in Social Marketing

Darshan Desai

Social Marketing Quarterly

Select article: Establishing the Relationship between Marketing Specialization and Personality Traits among Management Students

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Research article

First published 2015-12

Establishing the Relationship between Marketing Specialization and Personality Traits among Management Students

Tanvi Paras Kothari, Sameer Sudhakar Pingle

Paradigm: A Management Research Journal

Select article: Managing Employment Relationships in Flexible Labour Markets: The Case of German Repertory Theatres

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Other

First published 2003-08

Managing Employment Relationships in Flexible Labour Markets: The Case of German Repertory Theatres

Axel Haunschild

Human Relations

Select article: Managing Market Relationships

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Research article

First published 2000-01

Managing Market Relationships

George S. Day

Journal of the Academy of Marketing Science

Select article: Relationship Marketing Management

Free access

Book review

First published 2003-12

Relationship Marketing Management

Prashant Mishra

NMIMS Management Review

Select article: All Quiet on the Western Front? Empirical Evidence on the “War” between Marketing Managers and Sales Managers

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Research article

First published 2012-11

All Quiet on the Western Front? Empirical Evidence on the “War” between Marketing Managers and Sales Managers

Graham R. Massey

Australasian Marketing Journal

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