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Articles (10552)

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1-10 of 10552 results for relational marketing

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Select article: Relational Work in Market Economies

Retricted access

Research article

First published 2012-6

Relational Work in Market Economies

Fred Block

Politics & Society

Select article: The foundations of relationship marketing: reciprocity and trade relations

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Other

First published 2009-03

The foundations of relationship marketing: reciprocity and trade relations

Mark Tadajewski

Marketing Theory

Select article: Integrating Public Relations and Social Marketing

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Case report

First published 2012-6

Integrating Public Relations and Social Marketing

Beth Sundstrom

Social Marketing Quarterly

Select article: Trading Volume Lead/Lag Relations Between the ASX and ASX Option Market: Implications of Market Microstructure

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Research article

First published 1999-06

Trading Volume Lead/Lag Relations Between the ASX and ASX Option Market: Implications of Market Microstructure

Elvis Jarnecic

Australian Journal of Management

Select article: Image Communication: Integrating Hospitality Marketing and Public Relations

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Research article

First published 1989-8

Image Communication: Integrating Hospitality Marketing and Public Relations

John T. Bowen, Richard Alan Nelson

Journal of Hospitality & Tourism Research

Select article: Effects of Market-Related Assets on Innovativeness and Operational Performance in SMEs

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Research article

First published 2004-8

Effects of Market-Related Assets on Innovativeness and Operational Performance in SMEs

Saara Hyvönen, Matti Tuominen, Leena Erälinna

The International Journal of Entrepreneurship and Innovation

Select article: Using Public Relations and Marketing to Generate Referrals and Sales

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Research article

First published 2007-04

Using Public Relations and Marketing to Generate Referrals and Sales

Merrily Orsini

Home Health Care Management & Practice

Select article: Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study

Open access

Research article

First published 2022-10

Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study

Francis Sebastian, Minimol M.C.

Sage Open

Select article: Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing

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Research article

First published 2020-3

Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing

Lizette Vorster, Eva Kipnis, Gaye Bebek [...]

Journal of Macromarketing

Select article: Engagement in Cause-Related Marketing Reduces Pro-Environmental Behaviors

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Research article

First published 2021-12

Engagement in Cause-Related Marketing Reduces Pro-Environmental Behaviors

Yue Zhang, Jiang Jiang, Ying Sun [...]

Environment and Behavior

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