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1-10 of 686 results for reference price

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Select article: The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects

Retricted access

Research article

First published 2005-01

The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects

Gadi Fibich, Arieh Gavious, Oded Lowengart

Journal of the Academy of Marketing Science

Select article: Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

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Research article

First published 2018-5

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

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Research article

First published 2018-11

The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

Choongbeom Choi, Anna S. Mattila

Journal of Travel Research

Select article: Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets

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Research article

First published 2012-10

Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets

Hernan A. Bruno, Hai Che, Shantanu Dutta

Journal of Marketing Research

Select article: Reference Prices and Generic Medicines: What Can We Expect?

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Other

First published 2003-10

Reference Prices and Generic Medicines: What Can We Expect?

Jorge Mestre-Ferrandiz

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: Impact of Reference Prices on Product Positioning and Profits

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Research article

First published 2020-04

Impact of Reference Prices on Product Positioning and Profits

Amit Mehra, Sajeesh Sajeesh, Sudhir Voleti

Production and Operations Management

Select article: A Reference-Dependent Model of the Price–Quality Heuristic

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Research article

First published 2014-4

A Reference-Dependent Model of the Price–Quality Heuristic

Ayelet Gneezy, Uri Gneezy, Dominique Oliέ Lauga

Journal of Marketing Research

Select article: A Reference Price Theory of the Endowment Effect

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Research article

First published 2012-10

A Reference Price Theory of the Endowment Effect

Ray Weaver, Shane Frederick

Journal of Marketing Research

Select article: Research Note: Coastal and Inland Reference Prices – a Differentiated Effect

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Research article

First published 2011-10

Research Note: Coastal and Inland Reference Prices – a Differentiated Effect

Juan L. Nicolau

Tourism Economics

Select article: Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Open access

Research article

First published 2022-6

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Pranav Jindal

Journal of Marketing Research

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