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1-10 of 90 results for redemption effect

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Select article: Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

Retricted access

Research article

First published 2023-02

Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

Xingyue (Luna) Zhang, Yuliang Yao, Jiantong Zhang [...]

Production and Operations Management

Select article: Coupon Redemption in Food and Beverage Businesses: Situational Effects of In-Vehicle Scenarios

Open access

Research article

First published 2025-9

Coupon Redemption in Food and Beverage Businesses: Situational Effects of In-Vehicle Scenarios

Yong Chen, Giuliano Bianchi

Journal of Hospitality & Tourism Research

Select article: The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness

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Research article

First published 2025-12

The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness

Kuangjie Zhang, Thomas Allard, Nidhi Agrawal [...]

Journal of Marketing Research

Select article: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

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Research article

First published 2026-4

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Zhigang Shou, Qinying Xia, Samuel Su [...]

Journal of Marketing Research

Select article: Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

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Research article

First published 2012-1

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris

Journal of Marketing

Select article: Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers

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Research article

First published 2025-11

Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers

Chen Li, Srinivasan Swaminathan, Junhee Kim

Journal of Service Research

Select article: Examining Redemption Levels in Loyalty Program Structure: The Role of Choice Abundance

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Research article

First published 2025-11

Examining Redemption Levels in Loyalty Program Structure: The Role of Choice Abundance

Alisha Dhal, Abhijeet Kumar Gaurav

Australasian Marketing Journal

Select article: Do Coupon Expiration Dates Affect Consumer Behavior?

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Research article

First published 1994-8

Do Coupon Expiration Dates Affect Consumer Behavior?

J. Jeffrey Inman, Leigh McAlister

Journal of Marketing Research

Select article: The Effects of a Direct Mail Coupon on Brand Choice Behavior

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Research article

First published 1987-11

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing Research

Select article: Finding the silver lining

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Research article

First published 2015-9

Finding the silver lining

Erica B. Slotter, Deborah E. Ward

Journal of Social and Personal Relationships

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