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1-8 of 8 results for reciprocal spillover effect

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Select article: Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Retricted access

Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

Select article: Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

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Research article

First published 2003-1

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Subramanian Balachander, Sanjoy Ghose

Journal of Marketing

Select article: Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

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Research article

First published 2009-11

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

Thorsten Hennig-Thurau, Mark B. Houston, Torsten Heitjans

Journal of Marketing

Select article: Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Open access

Research article

First published 2024-1

Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Sage Open

Select article: Reciprocal State and Local Airport Spending Spillovers and Symmetric Responses to Cuts and Increases in Federal Airport Grants

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Research article

First published 2002-01

Reciprocal State and Local Airport Spending Spillovers and Symmetric Responses to Cuts and Increases in Federal Airport Grants

Jeffrey P. Cohen

Public Finance Review

Select article: Quid pro quo in online medical consultation? Investigating the effects of small monetary gifts from patients

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Research article

First published 2022-04

Quid pro quo in online medical consultation? Investigating the effects of small monetary gifts from patients

Wei Zhao, Qianqian Ben Liu, Xitong Guo [...]

Production and Operations Management

Select article: A Social Networks Approach to Online Social Movement: Social Mediators and Mediated Content in #FreeAJStaff Twitter Network

Open access

Research article

First published 2018-1

A Social Networks Approach to Online Social Movement: Social Mediators and Mediated Content in #FreeAJStaff Twitter Network

Daud Isa, Itai Himelboim

Social Media + Society

Select article: Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch

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Research article

First published 2025-2

Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch

Alexander Chaudhry, Yang Wang, Erya Ouyang

Journal of Interactive Marketing

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