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Articles (95)

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1-10 of 95 results for push–pull marketing

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Select article: Are we ready for the virtual library? Technology push,market pull and organisational response *

Free access

Research article

First published 1993-2

Are we ready for the virtual library? Technology push,market pull and organisational response *

J.D. Gilbert

Information Services and Use

Select article: Travel decisions of students at a US university: Segmenting the international market

Retricted access

Research article

First published 2006-10

Travel decisions of students at a US university: Segmenting the international market

Kakyom Kim, Giri Jogaratnam, Jeonghee Noh

Journal of Vacation Marketing

Select article: What Makes Tourism Short Video Engaging? A Machine Learning Perspective

Retricted access

Research article

First published 2025

What Makes Tourism Short Video Engaging? A Machine Learning Perspective

Ning Deng, Yu Niu, Tingting Xiong [...]

Journal of Hospitality & Tourism Research

Select article: Attracting international students to a developing Asian country: Push–pull factors for a niche market,the case of a Vietnamese higher education institution

Retricted access

Research article

First published 2023-5-30

Attracting international students to a developing Asian country: Push–pull factors for a niche market,the case of a Vietnamese higher education institution

Mai Thi Kim Khanh, Chau Huy Ngoc

Policy Futures in Education

Select article: Segmenting Hedonic Wine Tourists Using Push–Pull Winescape Attributes

Retricted access

Research article

First published 2022-8

Segmenting Hedonic Wine Tourists Using Push–Pull Winescape Attributes

Vanessa Ann Quintal, Ben Thomas, Ian Phau [...]

Australasian Marketing Journal

Select article: Sticking with the old seed: Input value chains and the challenges to deliver genetic gains to smallholder maize farmers

Open access

Research article

First published 2020-3

Sticking with the old seed: Input value chains and the challenges to deliver genetic gains to smallholder maize farmers

Pieter Rutsaert, Jason Donovan

Outlook on Agriculture

Select article: Me,My Girls,and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C -Medoids for Fuzzy Data

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Research article

First published 2019-5

Me,My Girls,and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C -Medoids for Fuzzy Data

Catheryn Khoo-Lattimore, Girish Prayag, Marta Disegna

Journal of Travel Research

Select article: Factors influencing Chinese international students’ preference for Australia as a study destination: A qualitative analysis

Open access

Research article

First published 2024-5

Factors influencing Chinese international students’ preference for Australia as a study destination: A qualitative analysis

Denis Leonov

International Journal of Chinese Education

Select article: Innovation: Industry and Academy

Retricted access

Research article

First published 1985-3

Innovation: Industry and Academy

Geoffrey Allen

Interdisciplinary Science Reviews

Select article: Segmenting Markets by Bagged Clustering

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Research article

First published 2015-3

Segmenting Markets by Bagged Clustering

Girish Prayag, Marta Disegna, Scott Allen Cohen [...]

Journal of Travel Research

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