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Articles (9)

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1-9 of 9 results for push–pull–mooring (PPM) model

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Select article: From Local to Global: A Push–Pull–Mooring Perspective on Chinese Consumer Switching-to-Purchase in Cross-Border E-Commerce

Open access

Research article

First published 2026-1

From Local to Global: A Push–Pull–Mooring Perspective on Chinese Consumer Switching-to-Purchase in Cross-Border E-Commerce

Jung-Chieh Lee, Yinlian Zheng, Lei Bi

Sage Open

Select article: Emerging space tourism business: Uncovering customer avoidance responses and behaviours

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Research article

First published 2023-7

Emerging space tourism business: Uncovering customer avoidance responses and behaviours

Hossein Olya, Heesup Han

Journal of Vacation Marketing

Select article: “Migrating” to New Service Providers: Toward a Unifying Framework of Consumers’ Switching Behaviors

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Research article

First published 2005-01

“Migrating” to New Service Providers: Toward a Unifying Framework of Consumers’ Switching Behaviors

Harvir S. Bansal, Shirley F. Taylor, Yannik St. James

Journal of the Academy of Marketing Science

Select article: Understanding Consumer Preferences for Hedonic Furniture: A Push-Pull-Mooring Analysis

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Research article

First published 2026-1

Understanding Consumer Preferences for Hedonic Furniture: A Push-Pull-Mooring Analysis

Shanxue Gao, Lianfan Wu

Empirical Studies of the Arts

Select article: Examining user switching intention between generative AI platforms: A push-pull-mooring perspective

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Research article

First published 2025-9

Examining user switching intention between generative AI platforms: A push-pull-mooring perspective

Tao Zhou, Songtao Li

Information Development

Select article: Transitioning from Traditional Vocabulary Learning Methods to Gamified English Vocabulary Applications: A Study of Chinese EFL Learners Using the Push-Pull-Mooring Model

Open access

Research article

First published 2025-10

Transitioning from Traditional Vocabulary Learning Methods to Gamified English Vocabulary Applications: A Study of Chinese EFL Learners Using the Push-Pull-Mooring Model

Li Pan, Qizhen Gu, Xianyue He

Sage Open

Select article: Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective

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Research article

First published 2022

Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective

Gautam Agrawal, Rubal Rathi, Ruchi Garg

Vision: The Journal of Business Perspective

Select article: Motivating people to adopt electricity management system based on push–pull–mooring model

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Research article

First published 2024-5

Motivating people to adopt electricity management system based on push–pull–mooring model

Chien-Wei Ho

Energy & Environment

Select article: Understanding user switch of information seeking: From search engines to generative AI

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Research article

First published 2026-3

Understanding user switch of information seeking: From search engines to generative AI

Tao Zhou, Songtao Li

Journal of Librarianship and Information Science

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