Search results: Sage Journals

Open accessResearch articleFirst published 2021

Toward parent-child smart clothing: Purchase intention and design elements

Weizhen Wang, Siyi Wang

Journal of Engineered Fibers and Fabrics

Restricted accessResearch articleFirst published 2024

A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Bidisha Roy, Sitanath Mazumdar, Banhi Guha

Global Business Review

Open accessResearch articleFirst published July, 2025

Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach

Sanjoy Kumar Roy, Udayshankar Sarkar, Md. Rahat Khan [...]

Sage Open

Restricted accessResearch articleFirst published December, 2025

Investigating Trust to Bridge the Attitude–Behaviour Gap: A Study of Socially Responsible Customers in a Low Trust Society

Shamila Nabi Khan, Amina Talat, Fahad Ashraf

Global Business Review

Open accessResearch articleFirst published October, 2023

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Majid Mapkhot Goaill, Mohammed A. Al-Hakimi, Hamood Mohammed Al-Hattami [...]

Sage Open

Restricted accessResearch articleFirst published 2023

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika, Rajan Yadav

FIIB Business Review

Restricted accessResearch articleFirst published August, 2023

Millennials’ Self-Identity and Intention to Purchase Sustainable Products

Sita Mishra, Yupal Shukla, Gunjan Malhotra [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published May, 2024

Environmental CSR,Customer Equity Drivers,and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework

Sanaz Vatankhah, Ali Sepehrmanesh, Ehsan Zaeri [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published December, 2022

Behavioural Theories and Purchase Intention of Renewable Energy Technologies—A Meta-Analysis

Rajesh Gangakhedkar, M. Karthik

Journal of Infrastructure Development

Restricted accessResearch articleFirst published June, 2017

Do Long Format Advertisements Sell? Evidence from Indian Consumers

Jay P. Trivedi

Global Business Review

Open accessResearch articleFirst published 2021

Toward parent-child smart clothing: Purchase intention and design elements

Weizhen Wang, Siyi Wang

Journal of Engineered Fibers and Fabrics

Restricted accessResearch articleFirst published 2024

A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Bidisha Roy, Sitanath Mazumdar, Banhi Guha

Global Business Review

Open accessResearch articleFirst published July, 2025

Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach

Sanjoy Kumar Roy, Udayshankar Sarkar, Md. Rahat Khan [...]

Sage Open

Restricted accessResearch articleFirst published December, 2025

Investigating Trust to Bridge the Attitude–Behaviour Gap: A Study of Socially Responsible Customers in a Low Trust Society

Shamila Nabi Khan, Amina Talat, Fahad Ashraf

Global Business Review

Open accessResearch articleFirst published October, 2023

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Majid Mapkhot Goaill, Mohammed A. Al-Hakimi, Hamood Mohammed Al-Hattami [...]

Sage Open

Restricted accessResearch articleFirst published 2023

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika, Rajan Yadav

FIIB Business Review

Restricted accessResearch articleFirst published August, 2023

Millennials’ Self-Identity and Intention to Purchase Sustainable Products

Sita Mishra, Yupal Shukla, Gunjan Malhotra [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published May, 2024

Environmental CSR,Customer Equity Drivers,and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework

Sanaz Vatankhah, Ali Sepehrmanesh, Ehsan Zaeri [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published December, 2022

Behavioural Theories and Purchase Intention of Renewable Energy Technologies—A Meta-Analysis

Rajesh Gangakhedkar, M. Karthik

Journal of Infrastructure Development

Restricted accessResearch articleFirst published June, 2017

Do Long Format Advertisements Sell? Evidence from Indian Consumers

Jay P. Trivedi

Global Business Review