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Articles (18)

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1-10 of 18 results for purchase intention (PI)

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Select article: Toward parent-child smart clothing: Purchase intention and design elements

Open access

Research article

First published 2021

Toward parent-child smart clothing: Purchase intention and design elements

Weizhen Wang, Siyi Wang

Journal of Engineered Fibers and Fabrics

Select article: A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Retricted access

Research article

First published 2024

A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Bidisha Roy, Sitanath Mazumdar, Banhi Guha

Global Business Review

Select article: Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach

Open access

Research article

First published 2025-7

Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach

Sanjoy Kumar Roy, Udayshankar Sarkar, Md. Rahat Khan [...]

Sage Open

Select article: Investigating Trust to Bridge the Attitude–Behaviour Gap: A Study of Socially Responsible Customers in a Low Trust Society

Retricted access

Research article

First published 2025-12

Investigating Trust to Bridge the Attitude–Behaviour Gap: A Study of Socially Responsible Customers in a Low Trust Society

Shamila Nabi Khan, Amina Talat, Fahad Ashraf

Global Business Review

Select article: Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Retricted access

Research article

First published 2023

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika, Rajan Yadav

FIIB Business Review

Select article: The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Open access

Research article

First published 2023-10

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Majid Mapkhot Goaill, Mohammed A. Al-Hakimi, Hamood Mohammed Al-Hattami [...]

Sage Open

Select article: Environmental CSR,Customer Equity Drivers,and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework

Retricted access

Research article

First published 2024-5

Environmental CSR,Customer Equity Drivers,and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework

Sanaz Vatankhah, Ali Sepehrmanesh, Ehsan Zaeri [...]

Journal of Hospitality & Tourism Research

Select article: Millennials’ Self-Identity and Intention to Purchase Sustainable Products

Retricted access

Research article

First published 2023-8

Millennials’ Self-Identity and Intention to Purchase Sustainable Products

Sita Mishra, Yupal Shukla, Gunjan Malhotra [...]

Australasian Marketing Journal

Select article: Behavioural Theories and Purchase Intention of Renewable Energy Technologies—A Meta-Analysis

Retricted access

Research article

First published 2022-12

Behavioural Theories and Purchase Intention of Renewable Energy Technologies—A Meta-Analysis

Rajesh Gangakhedkar, M. Karthik

Journal of Infrastructure Development

Select article: The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products

Retricted access

Research article

First published 2019-12

The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products

Bidyanand Jha

Global Business Review

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