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Research article

First published 1996-2

Flexible Purchase Frequency Modeling

Patrick L. Brockett, Linda L. Golden, Harry H. Panjer

Journal of Marketing Research

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Research article

First published 1977-11

Relation of Brand Choice to Purchase Frequency

Robert W. Shoemaker, Richard Staelin, Joseph B. Kadane [...]

Journal of Marketing Research

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Research article

First published 2021-11

Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?

Timothy J. Halloran, Richard J. Lutz

Journal of Interactive Marketing

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Research article

First published 1993-8

Frequency of purchase and the prediction of buying behavior in direct mail

Yoav Ganzach

Journal of Interactive Marketing

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Research article

First published 2003-03

Motivations for Television Shopping: Clothing Purchase Frequency and Personal Characteristics

Sharron J. Lennon, Margaret M. Sanik, Nancy F. Stanforth

Clothing and Textiles Research Journal

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Research article

First published 2022-6

The Impact of Historical Price Information on Purchase Deferral

Manissa P. Gunadi, Ioannis Evangelidis

Journal of Marketing Research

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Research article

First published 2024-5

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal

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Research article

First published 2016-3

National Culture,Economy,and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

V. Kumar, Anita Pansari

Journal of International Marketing

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Research article

First published 2004-8

The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods

Sandrine Macé, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 1970-8

Estimating Marketing Policy Effects on Sales of a Frequently Purchased Product

Donald E. Sexton

Journal of Marketing Research

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