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1-10 of 151 results for purchase commitment

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Select article: The importance of brands,commitment,and influencers on purchase intent in the context of online relationships

Retricted access

Research article

First published 2021-5

The importance of brands,commitment,and influencers on purchase intent in the context of online relationships

Afsaneh Khodabandeh, Cecilia Lindh

Australasian Marketing Journal

Select article: Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective

Open access

Research article

First published 2023-10

Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective

Zohra Ghali-Zinoubi

Sage Open

Select article: How Do Large Purchasing Organizations Treat Their Diverse Suppliers? Minority Business Enterprise CEOs’ Perception of Corporate Commitment to Supplier Diversity

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Research article

First published 2021-9

How Do Large Purchasing Organizations Treat Their Diverse Suppliers? Minority Business Enterprise CEOs’ Perception of Corporate Commitment to Supplier Diversity

Ian Y. Blount

Business & Society

Select article: Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions

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Research article

First published 2025-1

Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions

An-Di Gong, Yi-Ting Huang, Keren Liu [...]

Mobile Media & Communication

Select article: Optimizing Customer Forecasts for Forecast‐Commitment Contracts

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Research article

First published 2011-09

Optimizing Customer Forecasts for Forecast‐Commitment Contracts

Elizabeth J. Durango‐Cohen, Candace A. Yano

Production and Operations Management

Select article: Neglecting Religious Commitment in Evaluating Controversial Advertising Appeals: An Oversight

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Research article

First published 2026

Neglecting Religious Commitment in Evaluating Controversial Advertising Appeals: An Oversight

Parvinder Pal Singh, Harpreet Singh Chahal

Journal of Creative Communications

Select article: The Moderating Effects of Involvement on the Relationships between Satisfaction,Trust and Commitment in e-Banking

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Research article

First published 2009-8

The Moderating Effects of Involvement on the Relationships between Satisfaction,Trust and Commitment in e-Banking

Manuel J. Sanchez-Franco

Journal of Interactive Marketing

Select article: Pricing Theater Seats: The Value of Price Commitment and Monotone Discounting

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Research article

First published 2017-06

Pricing Theater Seats: The Value of Price Commitment and Monotone Discounting

Necati Tereyağoğlu, Peter S. Fader, Senthil Veeraraghavan

Production and Operations Management

Select article: Predictors of Relationship Quality and Relationship Outcomes in Luxury Restaurants

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Research article

First published 2006-05

Predictors of Relationship Quality and Relationship Outcomes in Luxury Restaurants

Woo Gon Kim, Yong-Ki Lee, Young-Jin Yoo

Journal of Hospitality & Tourism Research

Select article: The Effect of Purchase Characteristics on Postdecision Product Reevaluation

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Research article

First published 1974-5

The Effect of Purchase Characteristics on Postdecision Product Reevaluation

Frederick W. Winter

Journal of Marketing Research

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