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Articles (62)

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1-10 of 62 results for public service advertising effectiveness

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Select article: Effects of Persuasive Appeals in Public Service Advertising

Retricted access

Research article

First published 1974-12

Effects of Persuasive Appeals in Public Service Advertising

Jerry R. Lynn

Journalism & Mass Communication Quarterly

Select article: Perception of Public Service Advertising: Source,Message and Receiver Effects

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Review article

First published 1973-12

Perception of Public Service Advertising: Source,Message and Receiver Effects

Jerry R. Lynn

Journalism & Mass Communication Quarterly

Select article: Evaluation of the “Lose Your Excuse” Public Service Advertising Campaign for Tweens to Save Energy

Retricted access

Research article

First published 2011-10

Evaluation of the “Lose Your Excuse” Public Service Advertising Campaign for Tweens to Save Energy

Jane T. Bertrand, Patty Goldman, Natalia Zhivan [...]

Evaluation Review

Select article: Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?

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Research article

First published 2018-1

Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?

Abena A. Yeboah-Banin, Modestus Fosu, Marian Tsegah

Journal of Communication Inquiry

Select article: Formalization and Administrative Burden as Obstacles to Employee Recruitment: Consequences for the Public Sector

Open access

Research article

First published 2022-3

Formalization and Administrative Burden as Obstacles to Employee Recruitment: Consequences for the Public Sector

Martin Sievert, Dominik Vogel, Mary K. Feeney

Review of Public Personnel Administration

Select article: Content online and the end of public media? The UK,a canary in the coal mine?

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Research article

First published 2011-11

Content online and the end of public media? The UK,a canary in the coal mine?

Richard Collins

Media,Culture & Society

Select article: Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action

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Research article

First published 2008-10

Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action

Guy J. Golan, Stephen A. Banning

American Behavioral Scientist

Select article: Increasing the Effectiveness of Job Advertisements: How the Use of Imagery Language Impacts Perceived Organizational Attractiveness

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Research article

First published 2024

Increasing the Effectiveness of Job Advertisements: How the Use of Imagery Language Impacts Perceived Organizational Attractiveness

Shaldeen Somers, Sebastian Desmidt

Review of Public Personnel Administration

Select article: Automatically Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements

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Research article

First published 2010-10

Automatically Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements

Catherine E. Goodall, Michael D. Slater

Communication Research

Select article: Evaluating Advertising Strategies for Sexual and Reproductive Health Care After Sexual Violence: A Systematic Review

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Review article

First published 2025

Evaluating Advertising Strategies for Sexual and Reproductive Health Care After Sexual Violence: A Systematic Review

Aliyu Abubakar, Oluseyi Ayinde, Jonathan D.C. Ross [...]

Trauma,Violence,& Abuse

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