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Articles (741)

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1-10 of 741 results for public brand

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Select article: Branding Public Service

Retricted access

Research article

First published 2003-05

Branding Public Service

William Hoynes

Television & New Media

Select article: The public brand between new practices and public values

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Research article

First published 2015-6

The public brand between new practices and public values

Corinne Rochette

International Review of Administrative Sciences

Select article: Attitude Basis,Certainty,and Challenge Alignment: A Case of Negative Brand Publicity

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Research article

First published 2006-10

Attitude Basis,Certainty,and Challenge Alignment: A Case of Negative Brand Publicity

Chris Pullig, Richard G. Netemeyer, Abhijit Biswas

Journal of the Academy of Marketing Science

Select article: Can public sector organizations be coherent corporate brands?

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Other

First published 2008-06

Can public sector organizations be coherent corporate brands?

Arild Wæraas

Marketing Theory

Select article: From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting

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Research article

First published 2013-4

From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting

Catherine Johnson

Media,Culture & Society

Select article: Rethinking Place Branding From a Political Perspective: Urban Governance,Public Diplomacy,and Sustainable Policy Making

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Research article

First published 2021-4

Rethinking Place Branding From a Political Perspective: Urban Governance,Public Diplomacy,and Sustainable Policy Making

Xavier Ginesta, Jordi de San Eugenio

American Behavioral Scientist

Select article: Pulling together and tearing apart – The occupational branding of public relations and the management of tainted work

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Research article

First published 2017-1

Pulling together and tearing apart – The occupational branding of public relations and the management of tainted work

Christina Grandien

Public Relations Inquiry

Select article: Legitimacy of public–private partnerships for place development and branding: The case of Sønderborg municipality in Denmark

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Research article

First published 2026

Legitimacy of public–private partnerships for place development and branding: The case of Sønderborg municipality in Denmark

Barbora Gulisova

European Urban and Regional Studies

Select article: Folk devils and moral vigilantes – The occupational branding of public affairs consultants and the management of stigma

Open access

Research article

First published 2024-1

Folk devils and moral vigilantes – The occupational branding of public affairs consultants and the management of stigma

Public Relations Inquiry

Select article: Is it about the brand or about journalism? A content analysis of brand journalism publications

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Research article

First published 2025

Is it about the brand or about journalism? A content analysis of brand journalism publications

Benno Viererbl, Thomas Koch

Journalism

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