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1-10 of 2723 results for prototype effects

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Select article: The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

Select article: A Contingency Perspective on Effective Prototyping

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Research article

First published 1993-6

A Contingency Perspective on Effective Prototyping

Oscar Gutierrez

Journal of Information Technology

Select article: Prototypicality-Effect in Surrealist Paintings

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Research article

First published 2002-7

Prototypicality-Effect in Surrealist Paintings

András Farkas

Empirical Studies of the Arts

Select article: The Effects of Prototype-Based Biases on Leadership Appraisals

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Research article

First published 1991-08

The Effects of Prototype-Based Biases on Leadership Appraisals

Judith L. Nye, Donelson R. Forsyth

Small Group Research

Select article: The effects of prototypicality and gender salience on liking and friendship potential of a female interlocutor

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Research article

First published 2019-1

The effects of prototypicality and gender salience on liking and friendship potential of a female interlocutor

Rong Ma, Anita Atwell Seate, Nick Joyce

Journal of Social and Personal Relationships

Select article: Self-Categorization and Leadership: Effects of Group Prototypicality and Leader Stereotypicality

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Research article

First published 1997-10

Self-Categorization and Leadership: Effects of Group Prototypicality and Leader Stereotypicality

Sarah C. Hais, Michael A. Hogg, Julie M. Duck

Personality and Social Psychology Bulletin

Select article: Effect of Exposure to Prototypic Skill and Experience in Identification of Performance Error

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Research article

First published 1981-4

Effect of Exposure to Prototypic Skill and Experience in Identification of Performance Error

Mary Ann Bayless

Perceptual and Motor Skills

Select article: Can Peripheral Group Members Not Represent the In-Group? The Effect of Member Prototypicality on Intergroup Conflict

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Research article

First published 2025-12

Can Peripheral Group Members Not Represent the In-Group? The Effect of Member Prototypicality on Intergroup Conflict

Xinwei Hong, Peng Liu, Zhuan Zhu [...]

Psychological Reports

Select article: The Prototypical Majority Effect Under Social Influence

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Research article

First published 2018-5

The Prototypical Majority Effect Under Social Influence

Asher Koriat, Shiri Adiv-Mashinsky, Monika Undorf [...]

Personality and Social Psychology Bulletin

Select article: The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

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Research article

First published 2014-3

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn [...]

Journal of International Marketing

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