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Retricted access

Research article

First published 2018-6

Analysing Customers Reactions on Social Media Promotional Campaigns

Anant Saxena, K. R. Chaturvedi, Sapna Rakesh

Paradigm: A Management Research Journal

Open access

Research article

First published 2025

The Development,Implementation,and Evaluation of an Education-Based Health Promotion Social Media Campaign Targeting Elementary Educators

Julia Yates, Richard Booth, Obidimma Ezezika [...]

Pedagogy in Health Promotion

Open access

Research article

First published 2026

Should we expect the same mental health promotion campaigns to work in all settings? An argumentative review

Sayantanava Mitra, Seshadri Sekhar Chatterjee

Global Health Promotion

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Research article

First published 2015-11

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian

Journal of Interactive Marketing

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Research article

First published 2022-2

The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media

Yashar Dehdashti, Aidin Namin, Brian T. Ratchford [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2011-1

Evaluation of an Arthritis Communication Campaign to Promote Physical Activity in Two Cities

Angela M. Boardman, Sibylle H. Lob, Norman Fineman [...]

Health Promotion Practice

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Research article

First published 2015-6

Promoting Organ Donation through Challenge Campaigns

Thomas Hugh Feeley, Joan Kruegler

Progress in Transplantation

Retricted access

Research article

First published 2014-9

Analysis of the Benefits and Costs of a National Campaign to Promote Colorectal Cancer Screening

Donatus U. Ekwueme, David H. Howard, Cynthia A. Gelb [...]

Health Promotion Practice

Retricted access

Research article

First published 2011-2

Promoting Youth Smokefree Behaviour: An Evaluation of a Social Norms Campaign

Janet Hoek, Rhiannon Newcombe, Sue Walker

Australasian Marketing Journal

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Other

First published 2011-11

‘Don’t mention obesity’: Contradictions and tensions in the UK Change4Life health promotion campaign

Joe Piggin, Jessica Lee

Journal of Health Psychology

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