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Articles (81)

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1-10 of 81 results for profit advertising model

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Select article: Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Open access

Research article

First published 2024-10

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Select article: Price competition in a tourism supply chain

Retricted access

Research article

First published 2016

Price competition in a tourism supply chain

Sarat Kumar Jena, Deepti Jog

Tourism Economics

Select article: A digital platform for ethical advertising and hybrid business models for news organizations: are they greening methods for ‘news deserts’?

Open access

Research article

First published 2021-10

A digital platform for ethical advertising and hybrid business models for news organizations: are they greening methods for ‘news deserts’?

Sergio Sparviero

Media,Culture & Society

Select article: “Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Open access

Research article

First published 2024-4

“Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Yuxiang Zhang, Weijun Zhong

Sage Open

Select article: A Simple Model for Determining Advertising Appropriations

Retricted access

Research article

First published 1965-8

A Simple Model for Determining Advertising Appropriations

Julian L. Simon

Journal of Marketing Research

Select article: Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence

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Research article

First published 1978-2

Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence

Mario J. Picconi, Charles L. Olson

Journal of Marketing Research

Select article: Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation

Retricted access

Research article

First published 2018-10

Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation

Peter J. Danaher, Harald J. van Heerde

Journal of Marketing Research

Select article: “Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications

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Research article

First published 1986-2

“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications

Donald S. Tull, R. Van Wood, Dale Duhan [...]

Journal of Marketing Research

Select article: Strategic Implications of Confirmation Bias‐Inducing Advertising

Retricted access

Research article

First published 2020-06

Strategic Implications of Confirmation Bias‐Inducing Advertising

Rajesh Bagchi, Sung H. Ham, Chuan He

Production and Operations Management

Select article: Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency

Open access

Research article

First published 2022-1

Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency

Zhao Jiang, Dan Wu

Sage Open

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