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Articles (44)

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1-10 of 44 results for product-harm crisis

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Select article: The boomerang effect of brand personality congruency in a product-harm crisis

Retricted access

Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

Select article: Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

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Research article

First published 2015-9

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang [...]

Journal of Marketing

Select article: Social class differences in attribution of stability and purchase intention following a product-harm crisis / Diferencias entre clases sociales en la atribución de estabilidad y la intención de compra tras una crisis de reputación de un producto

Free access

Research article

First published 2024-1

Social class differences in attribution of stability and purchase intention following a product-harm crisis / Diferencias entre clases sociales en la atribución de estabilidad y la intención de compra tras una crisis de reputación de un producto

International Journal of Social Psychology: Revista de Psicología Social

Select article: “I” see Samsung,but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

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Research article

First published 2020-1

“I” see Samsung,but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

Xiao Xiao Wu, Woo Jin Choi, JaeHong Park

International Journal of Market Research

Select article: Product harm crisis at the crossroads: monitoring recovery of replacement products

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Research article

First published 1992-12

Product harm crisis at the crossroads: monitoring recovery of replacement products

George J. Siomkos, Gary Kurzbard

Organization & Environment

Select article: The impact of a product-harm crisis on customer perceived value

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Research article

First published 2014-5

The impact of a product-harm crisis on customer perceived value

Baolong Ma, Lin Zhang, Gao Wang [...]

International Journal of Market Research

Select article: Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

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Research article

First published 2011-4

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Ying Zhao, Kristiaan Helsen

Journal of Marketing Research

Select article: What Is (and Isn’t) a Product Recall?

Open access

Research article

First published 2024-10

What Is (and Isn’t) a Product Recall?

Vivek Astvansh, Kersi D. Antia, Gerard J. Tellis

Journal of Public Policy & Marketing

Select article: The Effects of Product-Harm Crisis on Brand Performance

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Research article

First published 2010-7

The Effects of Product-Harm Crisis on Brand Performance

Baolong Ma, Lin Zhang, Fei Li [...]

International Journal of Market Research

Select article: Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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Research article

First published 2013-3

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

Journal of Marketing

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