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Retricted access

Research article

First published 2011-2

Predicting new product adoption using Bayesian truth serum

Patrick J. Howie, Ying Wang, Joanne Tsai

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2014-3

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali

Journal of Marketing

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Research article

First published 2017-3

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl [...]

Journal of Marketing

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Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

Retricted access

Research article

First published 2014-3

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt

Journal of Marketing

Open access

Research article

First published 2023-11

Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products

Emanuel de Bellis, Gita Venkataramani Johar, Nicola Poletti

Journal of Marketing

Retricted access

Research article

First published 2010-6

Adoption of Dairy Production Technologies and Implications for Dairy Development in India

V.K. Basunathe, S.W. Sawarkar, P.V.K. Sasidhar

Outlook on Agriculture

Open access

Research article

First published 2020-9

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

Yu-Ting Lin, Deborah J. MacInnis, Andreas B. Eisingerich

Journal of Marketing

Open access

Research article

First published 2026

Administrative absorption of technology: The adoption of virtual production (VP) technologies in China’s state-owned museums

Qi Yin, Haoshuang Wang, Ruixue Xia [...]

Convergence: The International Journal of Research into New Media Technologies

Free access

Other

First published 2024-3

Exploring Feminine Hygiene Product Adoption: A Gynecologists’ Perspective in India. Application of the Theory of Planned Behavior (TPB) to Women’s Buying Behavior

Smriti Shukla, Rinku Sanjeev

Social Marketing Quarterly

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