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Select article: The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

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Research article

First published 2013-3

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Kartik Kalaignanam, Tarun Kushwaha, Meike Eilert

Journal of Marketing

Select article: Internal Branding

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Research article

First published 2014-8

Internal Branding

Birgit Löhndorf, Adamantios Diamantopoulos

Journal of Service Research

Select article: Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports

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Research article

First published 2003-11

Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports

Matthew J. Robinson, James M. Gladden

Recreational Sports Journal

Select article: Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

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Research article

First published 2020-2

Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

Minjung Shin, Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

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Research article

First published 2007-12

Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

Sara Dolnicar, Bettina Grün

Australasian Marketing Journal

Select article: The Limits of Mimetic Isomorphism: Emerging Market Service Providers Entering Triad Markets

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Research article

First published 2024-6

The Limits of Mimetic Isomorphism: Emerging Market Service Providers Entering Triad Markets

Scott M. Widmier, Atanas Nik Nikolov, Lance Eliot Brouthers [...]

Journal of International Marketing

Select article: Revisiting Consumer Ethnocentrism: Review,Reconceptualization,and Empirical Testing

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Research article

First published 2015-9

Revisiting Consumer Ethnocentrism: Review,Reconceptualization,and Empirical Testing

Nikoletta-Theofania Siamagka, George Balabanis

Journal of International Marketing

Select article: The Influence of Price Presentation Order on Consumer Choice

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Research article

First published 2012-10

The Influence of Price Presentation Order on Consumer Choice

Kwanho Suk, Jiheon Lee, Donald R. Lichtenstein

Journal of Marketing Research

Select article: Market-Level Effects of Information: Competitive Responses and Consumer Dynamics

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Research article

First published 1998-2

Market-Level Effects of Information: Competitive Responses and Consumer Dynamics

Christine Moorman

Journal of Marketing Research

Select article: The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales

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Research article

First published 1988-11

The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales

Gerard J. Tellis

Journal of Marketing Research

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