Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2015

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

Uma R. Karmarkar, Baba Shiv, Brian Knutson

Journal of Marketing Research

Restricted accessResearch articleFirst published November, 2014

Alireza Arshadi Khamseh, Fariba Soleimani, Bahman Naderi

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published January, 2025

Fen Zhang, Yingfeng Fang, Chen Han [...]

International Sociology

Open accessResearch articleFirst published June, 2022

G. S. Nalini, Trinley Paldon

Emerging Economies Cases Journal

Restricted accessOtherFirst published August, 1978

Kent B. Monroe, Albert J. Della Bitta

Journal of Marketing Research

Restricted accessResearch articleFirst published October 25, 2019

Jinjin Liu, Hua Ke

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Free accessResearch articleFirst published January 10, 2024

Guangzhou Yan, Yaodong Ni

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published July, 1964

Jack Abrams

Journal of Marketing

Open accessResearch articleFirst published April, 2026

Mohammed Abdalrahman, Mohammad Barghouthi, Ahmad Zarir [...]

Sage Open

Restricted accessResearch articleFirst published June 21, 2021

Huili Pei, Hongliang Li, Yankui Liu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology