Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2020

Transparency of Behavior-Based Pricing

Xi Li, Krista J. Li, Xin (Shane) Wang

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 2015

Rania El Haddad, Rob Hallak, Guy Assaker

Journal of Vacation Marketing

Restricted accessResearch articleFirst published May, 2021

Kuangjie Zhang, Fengyan Cai, Zhengyu Shi

Journal of Marketing

Open accessResearch articleFirst published September, 2025

Ting Zhang, Tsan-Ming Choi, TC Edwin Cheng

Production and Operations Management

Restricted accessResearch articleFirst published April, 1992

Apostolos Serletis

The Energy Journal

Restricted accessResearch articleFirst published June, 2024

Xinyu Liang, Yixin (Iris) Wang, Jun Li

Production and Operations Management

Restricted accessResearch articleFirst published August, 2015

Uma R. Karmarkar, Baba Shiv, Brian Knutson

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 2019

Wilfred Amaldoss, Chuan He

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2026

Lei Fang, Ying Ouyang, Zhongbin Wang [...]

Production and Operations Management

Restricted accessResearch articleFirst published February, 1972

Zarrel V. Lambert

Journal of Marketing Research