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Articles (283)

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1-10 of 283 results for premium products

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Select article: Productivity Effects on the Wage Premium of Mexican Maquiladoras

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Research article

First published 2013-8

Productivity Effects on the Wage Premium of Mexican Maquiladoras

André Varella Mollick, Jorge Ibarra-Salazar

Economic Development Quarterly

Select article: Parle Products: The Journey of Budget Brand Toward Premiumization

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Case report

First published 2021-1

Parle Products: The Journey of Budget Brand Toward Premiumization

A. Shivakanth Shetty, Kerena Anand, Raghavendra A. N.

Business Perspectives and Research

Select article: Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

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Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

Select article: Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

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Research article

First published 2015-11

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

Fabio Caldieraro, Ling-Jing Kao, Marcus Cunha

Journal of Marketing

Select article: Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

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Research article

First published 2015-9

Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

Atanu Adhikari

Journal of Travel Research

Select article: The impact of tariffs and price premiums of locally manufactured products on global manufacturers' sourcing strategies

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Research article

First published 2022-09

The impact of tariffs and price premiums of locally manufactured products on global manufacturers' sourcing strategies

Kanglin Chen, Xin Wang, Baozhuang Niu [...]

Production and Operations Management

Select article: The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products

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Research article

First published 2026

The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products

Jiaqi (Flora) Song, Linying (Sophie) Fan, Yuwei Jiang

Journal of Marketing

Select article: Subscription video-on-demand (SVOD) original production in Australia: Evolution or revolution?

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Research article

First published 2024-8

Subscription video-on-demand (SVOD) original production in Australia: Evolution or revolution?

Alexa Scarlata, James Douglas, Ramon Lobato

Media International Australia

Select article: Children's Responses to TV Advertising: Product Versus Premium Orientation

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Research article

First published 1976-09

Children's Responses to TV Advertising: Product Versus Premium Orientation

Ronald S. Rubin

Journal of the Academy of Marketing Science

Select article: Television's Power Relations in the Transition to Digital

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Research article

First published 2008-05

Television's Power Relations in the Transition to Digital

Brett Christophers

Television & New Media

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