Advertising Age, "Agency Heads Stress Need for Honesty in Kids' Ads," (November 15, 1971-a), 87.
2.
Advertising Age, "Choate, Sorson, Researchers Air Views on Kids' Ads," (November 15, 1971-b), 86-7.
3.
Advertising Age, "Psychologist Urges Moratorium on T.V. Ads for Kids," (November 15, 1971-c), 88.
4.
Advertising Age, "See Fast Showdown on Engman's Call for Premium Ad Ban," (June 10, 1974), 1, 64.
5.
Advertising Age, "NAB May Ask Compromise on Premium Ads to Kids," (June 17, 1974), 1, 124.
6.
Advertising Age, "Engman Softens Demand for Children's Premium Ad Ban," (June 24, 1974), 1, 70.
7.
Advertising Age, "F.T.C. to Ask Comment on TV Premium Ban: Other Media Studied ," (July 1, 1974), 1, 55.
8.
Advertising Age, "Ad Industry Readies Fight on TV Ad Ban of Premiums," (July 8, 1974), 2, 64.
9.
Federal Trade Commission News, (June 27, 1974).
10.
Howard, John and James Hulbert: "Advertising and the Public Interest, A Staff Report to the Federal Trade Commission," February, 1973.
11.
Miller, Donald. "Remarks Regarding Children's Advertising," Original testimony before the F.T.C., November 10, 1971.
12.
Schramm, Wilbur, Jack Lyle, and Edwin Parker. "Television in the Lives of our Children," 1961.
13.
Ward, Scott, and Daniel Wackman. "Family and Media Influence on Adolescent Consumer Learning," American Behavioral Scientist, 4, (January/February, 1971), 415.
