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Articles (649)

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1-10 of 649 results for positive online reviews

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Select article: Seize the Day: How Online Retailers Should Respond to Positive Reviews

Retricted access

Research article

First published 2020-11

Seize the Day: How Online Retailers Should Respond to Positive Reviews

Jintao Wu, Tong Wu, Bodo B. Schlegelmilch

Journal of Interactive Marketing

Select article: Distance Brings About Beauty: When Does the Influence of Positive Travel Online Reviews Grow Stronger Relative to Negative Reviews?

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Research article

First published 2025-1

Distance Brings About Beauty: When Does the Influence of Positive Travel Online Reviews Grow Stronger Relative to Negative Reviews?

Qin Zhang, Lujun Su, Ling Zhou [...]

Journal of Travel Research

Select article: Silence in the crowd: The spiral of silence contributing to the positive bias of opinions in an online review system

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Research article

First published 2015-12

Silence in the crowd: The spiral of silence contributing to the positive bias of opinions in an online review system

David A Askay

New Media & Society

Select article: Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

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Research article

First published 2023-7

Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

Viriya Taecharungroj

Journal of Vacation Marketing

Select article: Are Hotel Guests Altruistic? How Positive Review Disconfirmation Affects Consumers’ Online Review Behavior

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Research article

First published 2023-3

Are Hotel Guests Altruistic? How Positive Review Disconfirmation Affects Consumers’ Online Review Behavior

Hengyun Li, Fang Meng, Simon Hudson

Journal of Hospitality & Tourism Research

Select article: A Model of Market Positioning Based on Value Creation and Service Quality in the Lodging Industry: An Empirical Application of Online Customer Reviews

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Research article

First published 2015-12

A Model of Market Positioning Based on Value Creation and Service Quality in the Lodging Industry: An Empirical Application of Online Customer Reviews

Manuel Rodríguez Díaz, Tomás F. E spino Rodríguez, Rosa Rodríguez Díaz

Tourism Economics

Select article: Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility

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Research article

First published 2013-09

Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility

Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu [...]

Cyberpsychology,Behavior,and Social Networking

Select article: The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

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Research article

First published 2013-11

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga N. Ho-Dac, Stephen J. Carson, William L. Moore

Journal of Marketing

Select article: What Makes a 5-Star Orthopaedic Sports Medicine Surgeon? An Analysis of Positive Online Patient Reviews

Open access

Research article

First published 2023-7

What Makes a 5-Star Orthopaedic Sports Medicine Surgeon? An Analysis of Positive Online Patient Reviews

Morgan E. Noel, Nicolas P. Kuttner, Zachary Lebaron [...]

Orthopaedic Journal of Sports Medicine

Select article: Positioning five-star hotels in city destinations: The case of Istanbul,Turkey

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Research article

First published 2023-4

Positioning five-star hotels in city destinations: The case of Istanbul,Turkey

Hanım Kader Şanlıöz-Özgen, Metin Kozak

Tourism and Hospitality Research

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