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Articles (58)

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1-10 of 58 results for political brand image

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Select article: The effective nature of projective techniques in political brand image research

Open access

Research article

First published 2024-1

The effective nature of projective techniques in political brand image research

Dawood Khan, Christopher Pich, Louise Spry

International Journal of Market Research

Select article: The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research

Retricted access

Research article

First published 2015

The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research

Christopher Pich, Guja Armannsdottir, Dianne Dean

International Journal of Market Research

Select article: Incredible India in a global age: The cultural politics of image branding in tourism

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Research article

First published 2013-4

Incredible India in a global age: The cultural politics of image branding in tourism

David Geary

Tourist Studies

Select article: Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

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Research article

First published 2020-3

Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

Claudio Rocha, Fiona Wyse

Sport Marketing Quarterly

Select article: Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

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Research article

First published 2018-3

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Christopher Pich, Guja Armannsdottir, Louise Spry

International Journal of Market Research

Select article: How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016,2018,and 2020 elections

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Research article

First published 2025-3-11

How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016,2018,and 2020 elections

Kristina Harrison, Shawn T. Thelen, Boonghee Yoo

International Journal of Market Research

Select article: Image management,stunts and dirty tricks: the marketing of political brands in television campaigns

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Other

First published 1992-10

Image management,stunts and dirty tricks: the marketing of political brands in television campaigns

Barrie Axford, Peter Madgwick, John Turner

Media,Culture & Society

Select article: Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Open access

Research article

First published 2021-6

Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Alina Dolea, Diana Ingenhoff, Anabella Beju

International Communication Gazette

Select article: The political brand: A consumer perspective

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Other

First published 2009-06

The political brand: A consumer perspective

Gareth Smith, Alan French

Marketing Theory

Select article: Place Branding: The State of the Art

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Research article

First published 2008-03

Place Branding: The State of the Art

Peter van Ham

The ANNALS of the American Academy of Political and Social Science

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