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1-10 of 99 results for political brand identity

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Select article: Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

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Research article

First published 2022-2

Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

Antonio Pineda, Paloma Sanz-Marcos, María-Teresa Gordillo-Rodríguez

Journal of Consumer Culture

Select article: Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective

Open access

Research article

First published 2025-3-11

Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective

Dawood Khan, Guja Armannsdottir, Christopher Pich

International Journal of Market Research

Select article: ‘There’s nothing wrong with the picture’: representations of diversity through cultural branding

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Research article

First published 2019-8

‘There’s nothing wrong with the picture’: representations of diversity through cultural branding

Susie Khamis

Media International Australia

Select article: How the 2024 U.S. Presidential Debates Shaped Candidate Brand Associations

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Research article

First published 2025

How the 2024 U.S. Presidential Debates Shaped Candidate Brand Associations

Josh C. Bramlett, Benjamin R. Warner, Breck Gillespie

American Behavioral Scientist

Select article: Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

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Research article

First published 2020-12

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Chris Hydock, Neeru Paharia, Sean Blair

Journal of Marketing Research

Select article: Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Open access

Research article

First published 2021-6

Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Alina Dolea, Diana Ingenhoff, Anabella Beju

International Communication Gazette

Select article: Political branding of parties and leaders: A bibliometric clustered analysis of two decades

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Research article

First published 2025-3-11

Political branding of parties and leaders: A bibliometric clustered analysis of two decades

Varsha Jain, Damini Goyal Gupta, Himani Sharma

International Journal of Market Research

Select article: The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research

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Research article

First published 2015

The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research

Christopher Pich, Guja Armannsdottir, Dianne Dean

International Journal of Market Research

Select article: Citizen typography and political brands in the 2016 US presidential election campaign

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Article commentary

First published 2018-9

Citizen typography and political brands in the 2016 US presidential election campaign

Thomas J Billard

Marketing Theory

Select article: Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

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Research article

First published 2022-8

Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

Xiufang (Leah) Li, Juan Feng

European Journal of Cultural Studies

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