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Open access

Research article

First published 2022-12

When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

Marc Jungblut, Marius Johnen

Communication Research

Retricted access

Research article

First published 2020-5

Networked political brands: consumption,community and political expression in contemporary brand culture

Thomas J Billard, Rachel E Moran

Media,Culture & Society

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Research article

First published 2007-5

Logo Logic: The Ups and Downs of Branded Political Communication

W. Lance Bennett, Taso Lagos

The ANNALS of the American Academy of Political and Social Science

Retricted access

Research article

First published 2017-7

Branding politics: Emotion,authenticity,and the marketing culture of American political communication

Michael Serazio

Journal of Consumer Culture

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Article commentary

First published 2018-9

Citizen typography and political brands in the 2016 US presidential election campaign

Thomas J Billard

Marketing Theory

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Research article

First published 2007-05

Political Brands and Consumer Citizens: The Rebranding of Tony Blair

Margaret Scammell

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2007-05

Informational Ideas

Jakob Arnoldi

Thesis Eleven

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Research article

First published 2026-1-06

Ideological Differences in Response to Brand Failure: The Moderating Role of Political Conservatism in Perceived Movement Cues

Laura Boman, Ganga Urumutta Hewage, Sarah Lefebvre

International Journal of Market Research

Retricted access

Research article

First published 2022-8

Talk shows: A thematic exploration deciphering commodification,branding and links to capitalism in the media sphere

Vasupradha Srikrishna

Global Media and Communication

Open access

Research article

First published 2021-6

Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Alina Dolea, Diana Ingenhoff, Anabella Beju

International Communication Gazette

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